Lede image for written article portion of the campaign.
Role: Art Direction and Design
We worked with Nature’s Sunshine to create three fifteen second “Fast Facts” explainer videos to be featured in an article on The Cut and across social. To streamline our workflow, I created a design system that works across 16:9, 9:16, 1:1 and 4:5 ratios for each video.
Lede image for the article and sample style frames for the videos can all be found below.
Lede image for written article portion of the campaign.
