L.OCO

Vox Creative x Amex

We partnered up with Amex to complete 3 explainers and 1 white label video. In collaboration with the talented production folks at BFD, I set the overall visual direction and design for each video and took on various parts of the motion design in post. Below is some images (both final and early-stage style frames) from our 1st video covering the experience economy among today’s millennials.

https://www.vox.com/ad/17980066/experience-economy-retail-consumers